Evaluation Question 5

How did you attract/address your audience? 

The way in which we attracted and addressed our audience was firstly through the use of genre conventions which included the characters, the atmosphere and the narrative order. Secondly we used music and sound, as well as mis-en-scene and the editing effect and pace. Lastly, we also used cinematography which is the the photography and camerawork in film-making. 

The use of genre conventions to attract our audience was done by using our audience research, our questionnaire to find out if people enjoyed the conventions of a thriller, a crime and mystery genres. As a result most people enjoyed mystery and suspense as the conventions of these genres, we tried our hardest to make our media product as suspenseful as well as mysterious by not showing the characters as much throughout and also by having flashes of the victim giving the product a mysterious feel. The atmosphere of our product also made it easier to attract our audience because of how the audience will know it is a thriller/crime/mystery but the atmosphere of the opening is jolly and different to what they expected making it even more suspenseful for the audience. The music and sound of our media product also worked as a way to attract the audience because of the way we didn't do what normal thriller or mystery films would be. Instead of using silent and creepy music to go with the plot of our film, we used a cheery and jolly breakfast song called 'How do you like your eggs?'. This makes our film different to other films and makes the audience want to know what the rest of the media product has to offer. 

In addition, we also had the use of mis-en-scene to show the settings of our media product, the costumes worn by the characters, they props that are used and the things the characters are surrounded with. These things worked to attract or address the audience because these are the key elements of putting our media product together so that it is suitable and is bought to the attention of our target audience.